About

Hands-on finance leadership.

Margin Labs Advisory is a virtual advisory firm based in Los Angeles. It was built on a simple idea: small businesses deserve the financial rigor of a large organization, and AI is finally making that affordable.

Rob brings a background in FP&A and accounting across the sports and entertainment industries, plus hands-on experience training AI models. That combination means advice grounded in real finance practice and technology applied with judgment, not hype.

FP&AAccountingAI model trainingSports & venues
How we work

Three principles behind every engagement.

Finance first

Every recommendation starts from the numbers and the decisions they support.

AI where it earns its keep

Automation goes where it saves real time or improves accuracy, and nowhere else.

Judgment over hype

Tools are chosen to fit the business, then checked by an experienced finance professional.

Contact

Let's find where AI can improve your margins.

Tell us about your business and what you want to fix. We will respond with a clear view of where to start.

Let's talk margins